Creative Direction • Visual Identity • Logo Design
A playful, fruit-inspired identity
for the creators of LA’s
prettiest desserts.
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Working closely with the Tu Cha team, the goal was to build a visual identity that felt just as joyful as their desserts. Think: eye-catching shades, shapes with personality, and a wordmark that feels soft, sweet, and approachable.
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Refresh the logo and visual identity while maintaining existing brand recognition and equity
Create an impactful and colourful visual identity that is bold, fun, and friendly
What’s included?
Your brand package includes all the visual tools you'll need to look professional and consistent everywhere you show up. These items — called deliverables — are the final files and assets you’ll receive to use across your business. Want to know more?
Ready to make people stop and stare?
Let’s build a brand that’ll have eyeballs glued to you.
