Deliverables
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Strategic Plan
A roadmap for your brand’s success. This includes a deep dive into your business goals, target audience, and market positioning. You'll walk away with a clear, thoughtful strategy that guides every creative decision—so your brand doesn’t just look good, it works for you
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Creative Direction
The vision behind your brand’s overall look and feel. This includes moodboards, color palettes, typography, and imagery guidelines—all aligned with your strategy. It sets the tone for the rest of the process, ensuring consistency and impact across everything from your website to your social media.
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Logo Suite
A full set of logo files tailored for every use—think primary logo, alternate versions, icons, and file types for both print and digital. Everything you need to show up professionally and consistently, wherever your brand lives.
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Colour Palette
Think of your colour palette as your brand’s signature outfit — handpicked, tried and tested to show off its personality and make it stand out everywhere from posters to Instagram feeds.
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Typography
Typography shapes how people see your brand and influences how they engage with it. It literally tells your story! You’ll get a curated set of fonts that work together to create a consistent look and feel across everything you share — from bold headlines to the fine print.
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Brand Assets
These are the finishing touches that elevate your brand identity. Think custom icons, illustrations, and a seamless brand pattern that ties everything together beautifully.
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Additional Graphics
Optional add-ons like social media templates, business cards, or flyers to keep your brand looking polished and consistent everywhere it shows up.
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Brand Guidelines
Brand guidelines are your go-to digital rulebook — laying out exactly how to use your logos, colours, fonts, and more to keep everything looking unified, no matter who’s behind the design.