Goon Squad

Team Crest Design • Hockey Uniform Design

A fierce, hard-hitting, no-nonsense hockey team.

  • Adult recreational league hockey is thriving in Calgary, and the Goon Squad set out to make their mark with custom home and away uniforms. They approached me to design a team crest and jersey set inspired by samurai imagery, capturing their disciplined, no-nonsense style of play.

    • Design an original tam crest that reflects their bold identity

    • Use sharp, high-contrast colours to ensure the team stands out clearly on the ice

    • Develop a jersey set optimized for production using dye sublimation printing techniques

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What are deliverables?

Your brand package includes all the visual tools you'll need to look professional and consistent everywhere you show up. These items — called deliverables — are the final files and assets you’ll receive to use across your business. Want to know more?

Ready to make people stop and stare?

Let’s build a brand that’ll have eyeballs glued to you.